Call for Submissions: Pitches for Good Housekeeping: Submit Now!

Good Housekeeping is inviting submissions of pitches for publication on their platform. Submit your pitches now!

About Good Housekeeping

Good Housekeeping is an iconic brand with a pretty cool history. Get this: The very first print issue of GH came out in 1885. In it, the editor wrote that the brand’s mission would be “about equal proportions of public duty and private interest.” That still rings true today — with more than 1,200 editions under their belts, two decades of sharing daily tips and news online and 137 years of testing behind every product they recommend.

Pitching Guidelines

  • The goal of their features and essays is to invite a broad range of people into conversation about a timely subject with the intent of revealing various points of view and/or providing valuable service to their readers.
  • GH’s reporting is balanced and their tone is positive, hopeful, approachable, smart, often funny and occasionally controversial, but never preachy, critical or judgmental.
  • When it comes to covering key issues of the day, they use storytelling to “show” rather than to “tell,” keeping people and communities at the core. 

What to Pitch?

Features and Essays

  • Compelling Points of View: With a goal of expanding readers’ perspectives and bridging gaps between communities, GH offers stories that highlight a specific point of view or experience that falls beyond what’s considered “mainstream.” Examples include a first-person essay from the mother of a disabled teenage son, a reported story about the unhealthy side of wellness, and an essay from a woman confronting hard truths about herself through her interracial marriage.

  • Personal Stories Behind the News: From the opioid epidemic to sexual assault, maternal mortality to food insecurity, they don’t shy away from hard topics. GH’s stories give these subjects soul by reporting on someone’s personal experience and offer advice for others going through something similar. An important element of these stories is a positive takeaway and a feeling of hope. Examples include an essay about Asian hate crimes from someone who has first-hand experience, an investigative piece about the shadowy world of mid-level marketing companies and an essay about racial trauma from the point of view of a Black therapist.

  • Stories Based at Home: They are Good Housekeeping, after all. All that happens within or just beyond a home’s walls that are their domain. Examples include a revealing essay about racism in home appraisals, a dramatic tale of a mother saving her kids from a house fire and an inspiring first-person story from a woman whose 6-year-old daughter opened a “restaurant” in their backyard and brought hope to their neighborhood during the pandemic.

  • Essays: Most of their essays center on home, health, family, relationships and compelling personal struggles, experiences or decisions. While they welcome personal essays that deal with more serious topics, they’re just as interested in hot takes on more lighthearted, everyday subject matter.

How to Pitch?

Please send all freelance pitches, for both print and digital, to ghdigital[at]hearst[dot]com (freelance writers only — please do not send PR pitches to this email, they will be deleted). Please include:

  • Email subject line: Please include the phrase “STORY PITCH” and a short summation of your topic in the subject line of your email.
  • Your info: Please include your name, contact info and a brief description of your experience as a writer (including if you’ve written for other Hearst publications) and links to your past work.
  • Headline: Give them a working headline and dek for your story.
  • Brief description/outline: They find that the best pitches are timely, well written, appropriately researched and have a strong working outline.

They accept all pitches for Good Housekeeping on a rolling basis.

Click here to read the official guidelines of the Call for Submissions: Pitches for Good Housekeeping.

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